The Art Of Letting Go…

…No, not of your goals, but of your B.S. (Belief Systems)

Consider this definition:

Choking (v.) – to keep (someone) from breathing by exerting pressure on the windpipe

(from Merriam-Webster Thesaurus)

To draw an analogy:young-woman-choking

Person being choked = you

Person choking you = your B.S.

Air = your goals

As a highly motivated and driven person, you set goals and dream big. You devote your undivided attention and effort to getting things done. You challenge yourself. In short, you’re an over-achiever.

Everyday, you strive to be better than you were yesterday…

But it’s starting to feel suffocating. The same motivating force that keeps you up on your feet and running is also sucking the air out of you.

In other words, you choke.

Choking is a therefore a form of ironic self-sabotage created by your own B.S. – like how you must fit into a pair of size 2 jeans in order to be ‘healthy’, or how you have to feel absolutely wrecked after every workout. Or how you’re “just never good enough”.

You’re not alone. At Enterprise Fitness, #excellence is one of our 5 key values. We strive for the best – both in health and performance. But we also know that the push to achieve and maintain a particular desired goal can often become a source of perceived stress that compromises performance and ensures that the wanted goal is not achieved.

Excellence Personal Training Gym Richmond Melbourne

Nobody is immune to this internal critic – even our best competitors. And while it is necessary to spur growth, it can often wreck havoc in our minds. (If you haven’t already, I recommend reading this post on the illusion of optimal performance).

In fact, many of our Enterprise members – whether they are here for personal training or competitors – have expressed their amazement at the change that the Enterprise team has been able to initiate in their lives, ranging from identity and purpose to beliefs and values. The physical achievements are just an added bonus!

Ready to transform your life and rid yourself of any B.S.? Call us now at 1300 887 143 or email us at [email protected] to discuss your goals!


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Enterprise Fitness – Data collection and privacy policy
Thank you for visiting Enterprise Fitness, located in Richmond, Victoria.
We respect and protect the privacy of our website users and clients.
We act in accordance the Privacy Act 1988 (Cth).
This policy tells you how we collect and use information.

Data Collection

We only collect the Personal Information or additional information necessary to provide the service or goods you require. “Personal Information” means any information from which your identity is known or can be reasonably ascertained.

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We also collect Personal Information about you when you commence training with us as a client or when you make a purchase through our website. This may include additional information about you, such as your training history, health etc.

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Privacy policy

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We train our staff about the importance of confidentiality and maintaining the privacy and security of your information.

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Enterprise Fitness
381 Swan Street
Richmond Victoria 3121
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